Branding – White Orchid Insights https://staging.whiteorchidinsights.com Marketing & PR Agency in Hong Kong Tue, 10 Jun 2025 09:07:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.7 https://staging.whiteorchidinsights.com/wp-content/uploads/2020/09/cropped-cropped-WOI-logo-32x32.jpg Branding – White Orchid Insights https://staging.whiteorchidinsights.com 32 32 Raw Lily Hosts Dear Future Me at 10x Longevity – An Evening Designed to Inspire, Reflect, and Reset https://staging.whiteorchidinsights.com/news/raw-lily-hosts-dear-future-me-at-10x-longevity-an-evening-designed-to-inspire-reflect-and-reset/ Mon, 09 Jun 2025 03:47:27 +0000 https://staging.whiteorchidinsights.com/?p=505301 HONG KONG, 5 June 2025 Raw Lily, Hong Kong-based retailer known for its clean, consciously sourced wellness essentials, hosted its inaugural creator and media community event, Dear Future Me, on 5 June, at 10x Longevity, Hong Kong. The intimate gathering brought together a select group of wellness-focused content creators and media professionals for a guided journey through breathwork, visualization, biohacking, and immersive connection.

Created as a celebration of Raw Lily’s growing community and mission, Dear Future Me offered a safe, nurturing space to slow down, breathe deeply, and reconnect with intention. Held at the cutting-edge studio 10x Longevity, a haven for biohacking and restorative longevity therapies, the event featured guided sessions by Raw Lily founder Tina Shum and wellness teacher Rainbow Kwok, followed by journaling, refreshments, and access to Hong Kong’s premier wellness circuit, including infrared sauna, HBOT oxygen therapy, and cold plunge.

A woman enjoys the warmth of an infrared sauna, bathed in red light, promoting relaxation and wellness

A group of women sitting on a couch, engaged in conversation, with a window providing natural light behind them

A diverse group of people sitting together in a living room, participating in a lively discussion and social interaction

 

“Raw Lily was created to take the guesswork out of wellness – by raising the bar for everyday products and advocating for a healthier way of living.”, said Tina Shum. “This event wasn’t just about celebrating how far we’ve come,  it was about creating space for the people who have helped shape who we are – the content creators, media voices, and wellness seekers who care deeply about transparency, wellbeing, and growth”.

Dear Future Me reflects Raw Lily’s belief that wellness should feel good, be rooted in trust, and meet the pace of modern life – without compromise.

Yellow table with a wellness sign, displayed at the Raw Lilly event A large bathtub with a window and a plant, featured as a cold plunge at the Raw Lilly event.  Infrared sauna at the Raw Lilly event, featuring a glass door and a warm wooden floor



About Raw Lily

Raw Lily is a wellness retailer offering a curated selection of clean, safe, and beautifully crafted products for the whole family. Every product is vetted through The Raw Standard™, a proprietary protocol ensuring transparency, efficacy, and safety. Raw Lily exists to make wellness feel trustworthy and joyful again.

Find us Raw Lily

 

About 10x Longevity

10x Longevity is Hong Kong’s leading biohacking and recovery studio. With a science-backed focus on physical restoration and performance, their offerings include infrared sauna, cold plunge, red light therapy, and HBOT oxygen chambers, all set against sweeping views of Hong Kong’s city skyline.

Find us 10x Longevity

 

About Rainbow Kwok

Rainbow Kwok is a wellness teacher and energy practitioner who blends ancient wisdom with modern science. She is known for her intuitive, trauma-informed approach to Reiki, meditation, and movement, creating experiences that are both healing and practical.
Find us Rainbow Kwok 

 

BIOS

 

Tina Shum is the founder of Raw Lily, a wellness retailer rooted in transparency, integrity, and thoughtful curation. A Certified Health Coach through the Institute for Integrative Nutrition, Tina launched Raw Lily after her own frustration with misinformation and greenwashing in the wellness industry. She is the architect of The Raw Standard™ – a protocol that ensures every product is safe, effective, and made to support real lives.

 

Rainbow Kwok is an international wellness guide integrating Eastern philosophy with modern mindfulness. Certified by Harvard Medical School in Wellness and Lifestyle Coaching, she blends yoga, pranayama, meditation, and Reiki to help clients release trauma, reduce anxiety, and build inner clarity. She leads on wellness programs at Rosewood Hong Kong and has led sessions globally, from Morocco to Mexico to UC Berkeley at Tsz Shan Monastery.

 

Jill Van Vugt Following a 15 year career as a litigation lawyer, working on complex medical malpractice and personal injury cases, Jill left the safety of the corporate world to start 10x Longevity.  Noticing a lack of evidence-based wellness treatments in Hong Kong, Jill saw an opportunity to offer a unique experience in active recovery to Hong Kong’s chronically stressed and overworked population of urban professionals. 

 

Through a partnership with The Upper House and Pacific Place Apartments, 10x  Longevity was born into a private and serene oasis. 10x offers personalized wellness solutions for everyone, incorporating infrared sauna, cold plunge, hyperbaric oxygen therapy, red light therapy and skin treatments into customizable sessions that help you feel and look your best.

 

A creator event by Raw Lily, delivered by WOI.

For media inquiries, please contact info@whiteorchidinsights.com or sarah@whiteorchidinsights.com

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Forget Bali. This Is Where Hong Kong’s Smart Travellers Are Heading in 2025 https://staging.whiteorchidinsights.com/news/forget-bali-this-is-where-hong-kongs-smart-travellers-are-heading-in-2025/ Sat, 24 May 2025 17:32:57 +0000 https://staging.whiteorchidinsights.com/?p=505269 Is Sri Lanka the new Bali? Possibly. Standing on the southern coast, looking out over tangled palms and an ocean that doesn’t seem to end, it’s hard not to draw comparisons. I don’t love pitting one destination against another, but there are parallels. Sri Lanka has the beauty, the forestry, the surf and the serenity—just without the brunch queues and Instagram itineraries. It still feels raw, genuine, and blissfully unspoilt.

This was my second time on the island. My first visit was at Christmas in 2023, and like most travellers, I began in Colombo. It’s where the international airport is, and while it’s a functional entry point, it’s not the reason to visit Sri Lanka. The airport is an easy arrival, you can get VOA (visa on arrival) with cash or online before you land. The airport is pretty efficient, and we had our checked luggages and were out within 30 minutes. We used Kangaroo Cabs for the 2-hour drive south to Galle. This is a more expensive option than Uber or Pick Me, but it’s a reliable and safe choice. 

Colombo is hot, frenetic and sprawling. I enjoyed dipping into the energy—spending a night in a hotel, briefly exploring Colombo’s modern wellness scene and stocking up on Ayurvedic medicine—but I was ready to leave after 24 hours. The real magic begins the moment you head out of the capital. I recommend that you visit Christell Wellness for vitamin IVs, Ayurvedic medicine, massages, facials, biohacking and more. 

From Colombo, we travelled across to Ella, climbing steadily through tea-covered hills and across impossibly cinematic bridges. I stayed at a mountain retreat near Nine Arches Bridge, hiked Little Adam’s Peak, swam in waterfalls, and let the greenness of it all undo weeks of city stress. Ella is a place I’d return to in a heartbeat—fresh air, dramatic views, and a slowness that recalibrates your system. After that, we made our way south: surfing in Weligama, and the famously chaotic New Year’s Eve beach rave in Mirissa, whale watching off the coast, and finally, the quiet shores of Hikkaduwa for slower mornings, yoga classes and strong coffee. There were juicy mangoes sold from roadside stalls, grilled seafood eaten with bare hands, and beach bars where the sunset calmed our souls. One of the most surprising things was the range of accommodation: we bounced from five-star resorts for around USD 100 a night to genuinely lovely family-run hostels for as little as USD 20 to 35. Some of the best conversations I had were over shared breakfasts in garden courtyards or around long communal tables under the stars. You could spend very little here and you’d be completely content.

A Return in Rainy Season 

Now, I am returning to Sri Lanka in the rainy season (May). I am here for work and so I have no control over the days we travel. The weather shifts constantly—glorious sun one hour, rolling thunderstorms the next. But somehow, everything is more vivid: the light sharper, the air heavier with scent, the sea moodier. I love tropical storms and dramatic rain, so, all good. I based myself at the Aditya Boutique Hotel in Galle, where we hosted clients for a series of campaigns and photoshoots. 

I lived in Hong Kong for over a decade, and one of the great privileges of that time was how easily you could escape for the weekend. Tokyo, Bangkok, Hanoi, Bali, Singapore — all within easy reach. I travelled often for business, family, and for retreats, and I never took it for granted. Now that I live in London, I miss Asia. There’s an intensity, a vibrancy, and an openness I haven’t found anywhere else. But also, a particular kind of weariness and fatigue. We’re all so busy. Whether you’re in Hong Kong or London, the rhythm is the same: running careers, raising families, holding it all together. So when I travel now, I’m looking for stillness and space to be inspired away from the crowds. That’s what Aditya gave me: rest, without performance. Space, without silence. A place to just be.

Luxurious Aditya Resort pool villa, showcasing a breathtaking poolside vista.

Why This Hotel Deserves the Hype

Aditya isn’t your usual boutique property. It’s more considered . The architecture leans into high ceilings, clean geometry, plants everywhere, and cool materials—polished stone, dark wood, and carved doors that feel like museum pieces. There are just 16 suites. Each one is huge, calm, private, and stylish without being try-hard. Think frangipani in bowls, high-thread-count sheets, and a private plunge pool facing the ocean.

Some suites face the garden; others give you uninterrupted views of the Indian Ocean in all its moody glory. Either way, you’re steps from the beach. The kind of beach you might walk alone. No jetskis. No music. Just salt air, lush green trees and breeze.

The service is exactly what it should be: attentive, quiet, and human. It goes beyond your traditional greeting and the team will remember your name, your tea order, and the fact that you asked for a late breakfast yesterday. The whole thing just works.

It’s not surprising, then, that Aditya has a perfect five-star score on Tripadvisor, a Hall of Fame title, and top rankings from TripExpert and Conde Nast Johansens. But none of that really prepares you for the feeling you get when you arrive. Like someone’s taken the chaos out of your head and replaced it with peace.

Flights, Visas and Everything In Between

Getting to Aditya from Hong Kong is straightforward. A six-hour direct flight to Colombo with Cathay Pacific or SriLankan Airlines, followed by a two-hour drive south. You can choose from Uber, Pick Me or Kangaroo Cabs. Airfares usually sit between HKD 3,000 and 5,000 depending on the time of year. From London, there are easy, direct flights from London Heathrow. 

A sanctuary of serenity, where healing begins.

A Country That Has Earned Its Calm

It would be disingenuous to talk about Sri Lanka without acknowledging its recent past. The 2004 tsunami devastated this region. Whole communities were lost. Since then, the country has weathered political instability, economic crisis and a global pandemic. And yet, what you notice most as a visitor is not the trauma but the grace.

People here are proud. Not performative. They’ll tell you about their food, their gardens, their temples—and yes, about the difficulties, too. But always without pity. That combination of strength and hospitality is something you can’t manufacture.

Sun-drenched paradise. Lounge chairs await, inviting warmth and serenity.

How to Do Absolutely Nothing (Perfectly)

I am here for work, and so my days are spent in meetings, campaign shoots or at the laptop. You can easily also do nothing, if you’d like. There’s no itinerary at Aditya. Breakfast happens when you want it to. Some days I ate pancakes and mango by the pool at noon. Other days I skipped it altogether and went straight for curry and coconut sambol at sunset. Everything is à la carte. No buffets. No timelines.

The hotel’s wellness centre, Christell Life, offers Ayurvedic treatments tailored to your dosha. Yes, it’s a bit Goop-adjacent in theory, but in practice it’s grounded, effective, and entirely unpretentious. The oils smell like fresh soil after rain. The therapists know what they’re doing.

A Boutique Hotel That Actually Gives Back

Aditya supports the Foundation of Goodness, a non-profit that began in response to the tsunami. Today, the organisation provides education, sport, healthcare and vocational training to more than 40,000 Sri Lankans. As a guest, you can visit, learn, or donate. But it’s not pushed on you. Like everything here, it’s offered with dignity.

Still Want to Explore? Here’s What’s Nearby

Galle Fort is 25 minutes away and worth the detour. The architecture is Portuguese-Dutch, the streets are cobbled, and the vibe is more Cape Town than Colombo. You’ll find boutiques that actually curate, cafes without QR code menus, and views that make you pause. Narigama Beach is nearby, and Ratgama Lake is worth an early morning.

But you don’t need any of it. One of the best things about this place is that you can stay entirely put and not feel like you’re missing out.

Go Now, Before Everyone Else Does

Sri Lanka isn’t overrun. Yet. The infrastructure is improving, but the soul is intact. It offers what so many destinations have lost in the rush to cater to Instagram.

The value for money is exceptional. The crowds are somewhere else. And for travellers in Hong Kong who want beauty without the theatre, this feels like a rare thing.

The Place That Changes Your Pace

Aditya doesn’t need to shout. It just lets you rest.

I’ve already booked a return.

And if you go? Don’t overplan. Don’t overthink. Just let Sri Lanka do what it does best: reset the pace. Quietly, and completely.

Thank you for reading this WOI Travel blog. Find out more about Aditya Hotel and Christell Wellness.

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Hong Kong -Aesthetic Trends Update: Insights from K-Beauty, Coachella and Global Beauty Influences https://staging.whiteorchidinsights.com/news/hong-kong-aesthetic-trends-update-insights-from-k-beauty-coachella-and-global-beauty-influences/ Fri, 18 Apr 2025 10:33:57 +0000 https://staging.whiteorchidinsights.com/?p=505225 Hong Kong –Aesthetic Trends Update:

Insights from K-Beauty, Coachella and Global Beauty Influences

Looking to rejuvenate your skin or tackle persistent skin concerns in Hong Kong? From the latest innovations in non-surgical rejuvenation to advanced solutions for adult acne, the beauty scene here is constantly evolving. With inspiration coming from global trends and advancements in skincare technology, it’s easier than ever to enhance your natural beauty—without going under the knife.

In this post, we take a deep dive into three of the most sought-after aesthetic treatments: Morpheus 8, Rejuran, and adult acne solutions. Dr. Yip, a leading expert in the field, shares insights on these treatments and why they’re quickly becoming the go-to choices for anyone looking to improve their skin’s appearance and health.

Morpheus 8: The Future of Skin Rejuvenation

Morpheus 8 is a non-surgical skin treatment that has recently taken Hong Kong by storm. Combining microneedling with radiofrequency energy, this treatment targets the deeper layers of the skin to stimulate collagen production and tighten sagging skin. The result? Smooth, youthful-looking skin with minimal downtime.

Dr. Yip explains: “Morpheus 8 is ideal for people who want to see noticeable results in tightening and rejuvenating their skin without the need for surgery. It’s especially effective for areas like the jawline and under-eye region, where skin tends to lose elasticity first.”

This treatment is perfect for those in Hong Kong looking to reduce fine lines, improve texture, or tighten skin without the risk and recovery time of invasive surgery. Whether it’s skin laxity or uneven texture, Morpheus 8 is designed to help you achieve smoother, firmer skin over time.

Why You’ll Love Morpheus 8:
– Non-invasive: No cuts, no downtime.
– Customisable: Works on delicate areas like under the eyes and jawline.
– Effective: Targets the deeper layers for long-lasting results.

If you’re looking for an effective, non-invasive way to rejuvenate your skin, Morpheus 8 may be the solution you’ve been searching for.

Rejuran: Advanced Skin Healing

Another breakthrough in skincare, Rejuran is a popular injectable treatment that uses polynucleotides (PN)—DNA fragments derived from salmon—to boost skin regeneration. Known for its ability to improve skin elasticity, reduce fine lines, and promote hydration, Rejuran has become a staple for those in Hong Kong seeking to enhance their skin’s natural healing.

Dr. Yip shares: “Rejuran works at a deeper level, encouraging collagen production and helping to repair damaged skin. It’s an ideal treatment for anyone looking to smooth fine lines and restore skin health, particularly in areas that have become dry or fragile with age.”

In the world of advanced skincare, Rejuran is considered a highly effective treatment for those concerned with skin quality rather than just appearance. The results are subtle but transformative, helping to restore the skin’s vitality while improving texture and elasticity.

Types of Rejuran:
– Rejuran Healer: General skin rejuvenation and hydration
– Rejuran S: Targeted treatment for delicate areas such as under the eyes
– Rejuran I: Intensive treatment for deeper wrinkles and more advanced signs of aging
– Rejuran V: Primarily for rejuvenating the neck and hands

Rejuran is an excellent choice for those looking to restore skin vitality with a subtle, long-lasting effect, particularly for those who want to enhance their complexion without resorting to more invasive procedures.

Adult Acne Treatments: Finally, Solutions That Work

Acne doesn’t just affect teenagers; many adults in Hong Kong are also battling persistent breakouts, often due to hormonal changes, stress, and lifestyle factors. Fortunately, treating adult acne is now easier than ever with tailored treatments designed to address the unique causes of breakouts in mature skin.

Dr. Yip notes: “Adult acne requires a more personalized approach because it’s related to multiple factors—hormones, stress, and even diet. That’s why a customized approach is key. We tailor treatments that focus on controlling inflammation, balancing hormones, and preventing future breakouts.”

Treatments for adult acne may include customized facials, chemical peels, and advanced skincare solutions like laser treatments. A combination of lifestyle adjustments and skincare routines can significantly help in preventing future acne flare-ups and managing existing breakouts.

Effective Treatments for Adult Acne:
– Chemical Peels: Gently exfoliate the skin and promote cell turnover, helping to reduce active breakouts and scarring.
– Customized Facials: Focus on preventing future breakouts by clearing blockages and calming inflammation.
– Prescription Skincare: Treat underlying hormonal imbalances and inflammation that contribute to acne.

For adults dealing with persistent acne, these advanced treatments offer lasting solutions that not only target acne but also improve the overall health and appearance of the skin.

Elevating Beauty with Global Insights

The beauty trends emerging in Hong Kong reflect a broader shift towards advanced, non-invasive treatments that focus on long-term results rather than temporary fixes. Whether it’s Morpheus 8 for skin rejuvenation, Rejuran for skin healing, or effective solutions for adult acne, these treatments offer real, long-lasting results.

Dr. Yip concludes: “The demand for advanced, non-invasive treatments continues to grow in Hong Kong. People are looking for solutions that not only work effectively but are also tailored to their unique skin needs. Non-surgical solutions that offer long-lasting benefits are increasingly in demand.”

These treatments aren’t just about chasing fleeting beauty trends; they represent a shift towards improving skin health and achieving natural, youthful results over time. Hong Kong’s beauty market is embracing these global innovations, ensuring that residents have access to the best skincare solutions available.

What’s best for you?

Book your consultation today and discover which treatment is right for you. Whether it’s Morpheus 8, Rejuran, or a custom adult acne solution, take the first step towards healthier, more radiant skin.

Thank you for reading this Insights blog. If you found it useful, please pass it on. Do you love writing? Send us your blogs, we’d love to hear from you.

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She Left Law for Literacy: How Jeannie Leung Is Rewriting the Rules of Parenting, Reading, and Connection in Hong Kong https://staging.whiteorchidinsights.com/news/she-left-law-for-literacy-how-jeannie-leung-is-rewriting-the-rules-of-parenting-reading-and-connection-in-hong-kong/ Wed, 09 Apr 2025 10:29:24 +0000 https://staging.whiteorchidinsights.com/?p=505193 She Left Law for Literacy: How Jeannie Leung Is Rewriting the Rules of Parenting, Reading, and Connection in Hong Kong

WOI – Jeannie, you left a career in law to focus on education and family literacy. What was the turning point for you?

Similar to many parents, my priorities began to change the moment my daughter came into my life! I wanted a career change as I looked for ways to give myself flexibility and allow me to spend more time with my daughter. 

At the outset, I did not plan to study and qualify to become a teacher. I looked for ways to equip myself with parenting knowledge, and it was during my maternity leave that I researched and discovered the Montessori method as an early childhood education approach.

I was fascinated by this. I saw how the approach seeks not just to educate in the most traditional sense of providing schooling, but one that could be adopted as a way of life, a way to help children develop and flourish as individuals. Gradually, I took on studying and practicing full-time, eventually qualifying as a Montessori teacher for the 0-6 years old age group. The journey into literacy was simply a natural progression from that early childhood education experience.

What does ‘family literacy’ mean to you, and why is it so important in Hong Kong?

At its best, Hong Kong is a vibrant city where things are happening all the time and at an incredible pace. But such an environment can leave you breathless, the eagerness to keep up with the pace sometimes means that we forget the need to slow down and connect with our loved ones. This is something most working parents in Hong Kong experience and have shared as a constant struggle. 

So for me, “family literacy” is a way for us to take a moment and make those connections through the medium of reading. It gives parents a gateway into the hearts and minds of our children. It allows us the opportunity for us to listen to our children, and hopefully catch a glimpse into their world through the power of literature.

The REadCONNECT campaign encourages families to slow down and reconnect. Why that theme?

Everyone is connected these days, all the time and everywhere. By that, I mean through our mobile devices – we are, unfortunately, never off them. Families looking at their devices, for example, during meal times is an all-too-familiar sight. The more we “connect”, the less we are “connecting”. It gives us less time and space for deeper, better-quality conversations.

We want to highlight the significance of those conversations through REadCONNECT. It is a campaign that seeks to remind everyone that, with the help of a book or two, there is as much we can learn from each other. We want to use the campaign to encourage parents to read with their children, not necessarily because there is some specific reading target that needs to be achieved, but because there might just be some joyfulness to be found in sharing a few words and pictures together. Hopefully, along the way, stronger relationships are formed and families can simply enjoy reading for the sake of reading.

You often talk about teaching parents how to read with their children. Why is that so important?

This is an interesting question because in a way, we DON’T want to teach parents how to read with their children!

Parents In HK sometimes have this misconception about the purpose of reading, which is often linked to achieving a particular goal. They sometimes think they have to quiz their children by asking them about spelling or testing them on their reading comprehension as a way to help their child truly understand the literature in front of them. I’m afraid these are all ways to discourage a child from reading!

What we encourage is something akin to sharing the book and having a chat about the book. This is especially achievable with picture books because instead of reading it, picture books allow children to simply describe what they are seeing – the colour of the cover, the expressions on the characters’ faces, the size of the fonts even! Those simple descriptions can then flow into conversations with more detail.

This way of reading also gives parents the opportunity to observe their children, and discover that, perhaps, their child sees things in ways the parents could never have imagined. It will allow parents to broaden their awareness of what types of books are out there, and what may or may not be suitable for their own children.

 

The tram ride and book-making workshop are really unique. What do you hope families take away from that experience?

On April 27th, there will be a tram parade running along the route between Witty Street and Hong Kong Central Library in Causeway Bay. During the tram journey, we encourage parents and children to put down their devices and to be guided by our storytellers to create their own stories, inspired by real life scenery they observe along the way.

If there is one public transport that forces you to slow down in Hong Kong, it’s probably the tram! So we hope the families can just enjoy the tram ride, appreciate the scenery along the way, take inspiration and savour the finer details of the route as we go along.

The book-making workshops will give children a chance to be their own authors and illustrators. We encourage children to blend in what they observe from their real-life surroundings, with the power of their very own imaginations for their creations!

Many parents feel they just don’t have the time to read every day. What would you say to them?

Starting small usually works. It can be as simple as a page or two, or 5-10 minutes, everyday. Perhaps involving our children through a short but regular storytime every evening, or even as simple as sharing what we saw or experienced during the day. The key is to do what works best for you without taking the enjoyment away, and building from there. 

Have you seen changes in families when reading becomes a regular habit?

Parents are often surprised by the response of their children. When we allow children to give us feedback, we often find something that we were not aware of about our children. Quite often, parent-child communication is improved and children become more confident in sharing their thoughts and feelings. That, in turns, leads to a higher degree of empathy, compassion, and an understanding of each other’s needs. 

Bring Me A Book is known for building a culture, not just providing books. What does that mean to you?

As a charity, Bring Me A Book Hong Kong requires volunteers to support our many community workshops and storytelling events. Fortunately, we have been able to build a dedicated volunteer team since 2006. Our volunteers include parents and educators who support our mission of promoting reading aloud and are committed to our family literacy ethos. 

Our core programme team members are all parents with children aged between 3 – 10.  We design and craft our programmes based on our own parenting experience. Often, we  brainstorm ideas on how we can better-support families and curate our book recommendations based on real life challenges we face in our everyday lives. With the resumption of face-to-face events after COVID restrictions were lifted, it has been pleasing to see the return of previous volunteers as well as welcoming new ones.

What more can schools and communities do to support reading for emotional connection, not just academics?

This is an extremely difficult question, because there is no “one thing” that one can do. We appreciate the need for reading to support academic achievement, but we believe it should start with reading for enjoyment.

A slight altering of our mindsets towards reading would be a good place to start. This could be encouraging more reading for simple leisure, book-making activities to allow children to express themselves, or coming up with your own stories. Helping students understand that often, there is no “right answer” to how one feels or interprets a story could foster them becoming confident readers and writers in the future. 

What’s a book that’s had a lasting impact on you?

I am a firm believer that there is a book for every child and there will be one book that will inspire a child to become a reader. For me, it was Matilda, by Roald Dahl. As an only child, I resonated with Matilda’s love of reading.  When I first moved to the UK at the age of 6, I barely spoke a word of English and it was initially quite daunting. I quickly found solace in reading through daily visits to the school library. Just like Matilda, I also had a very caring teacher like Ms Honey to help ease my transition to the new environment. 

A more recent book that has had a significant impact on me is a Chinese picture book, 只有一個學生的學校 by Taiwanese author, 劉旭恭. I came across this book during my teacher training. This book prompted me to re-evaluate the meaning and purpose of education as well as a reminder of what children need in order to thrive.  I wholeheartedly recommend this picture book as a must-read for all parents and educators. 

What was your favourite book as a child, and do you still have a copy?

I have two and to this day, continue to hold these two titles in high regard. As a child,  I remember being captivated by the Anne of Green Gable by L.M Montgomery.  I didn’t have my own copy at the time and borrowed this book as well as its sequels from the public library many times. I was recently gifted a copy of this book, which will now go in my permanent collection. 

My other favourite book is the classic, Oh, the Places You’ll Go” by Dr. Seuss. My mum gave me this book as a present just before I went to university. I loved the message in the book and even now, I still get teary when I read it. I have shared it with my 7 year old daughter. She has yet to grasp the message in the book but I hope that she will one day. This is the beauty of picture books, it can be enjoyed by everyone of different ages and you will have a different interpretation of the book at various stages of life. 

Do you have a go-to picture book you love reading with children?

In my storytelling and community workshops, I enjoy sharing The Rabbit Listened by Cori Doerrfeld. This is a simple but heartwarming story with an important message about the power of listening when our loved ones encounter challenges and sorrow. As parents, it is tempting to rush in with a “solution” when we see our children struggle. This story serves as a reminder that we need to make time and space to listen to our children. It is through listening that we are able to read their emotional cues and to tune in to their needs so that we can provide appropriate support to them.


What does reading time look like in your own home?

Bedtime stories are certainly a staple in our home. Ofcourse, there are days when I struggle to stay awake and so bedtime stories become more of a pillow talk to recount highlights of the day (which in my opinion, is still storytime!). On Sundays when we have more time, we enjoy snuggling on the sofa and we take turns to choose books to read together. In my current role, I am so blessed to have access to many wonderful books and get recommended new titles almost on a weekly basis. I love reading with my daughter, I am constantly amazed at the small detail she picks up in the books and see how she relates to the stories. In particular, I enjoy hearing her sharing as she often draws parallels from the stories with her own personal experience, which often allows me to get a glimpse of her thinking and recent happenings at school! 

If you could share a tram ride with any author—past or present—who would it be, and why?

Excellent question! I am sure I will have a different answer for this if you ask me this next time. Seeing our big event is just around the corner, I would love to invite Mo Willems to join our tram parade and to see how he would interpret the iconic HK tram ride with his distinctive writing and illustration style!

As we were preparing for REadCONNECT, we researched various children’s authors for inspiration. Mo Willems’ Knuffle Bunny trilogy stood out given its message and illustration style. I was touched to learn that the protagonist of the story was inspired by Mo Willems’ own daughter, Trixie. Out of the trilogy, the third book is my favourite as it represents Mo Willems’ wish for his daughter, who is now an adult. Someday, if I become an author, I foresee the story will be inspired by my own experience with my daughter. I would love to get some personal tips from Mo Willems to bring this project to fruition in the future. 

What’s your ideal way to unwind after a busy week—does it involve a book?

Visiting bookstores is high on my list.  Whenever I have downtime or if I happen to walk past a bookstore, I am instinctively drawn to go inside to browse books. Depending on my mood that day, I could be looking at novels, self-help books, travel guides or sometimes cook books. One of my favourite books stores used to be Page One at Festival Walk in Kowloon Tong. The shop had a great collection and there was a fantastic children’s reading area. Sadly, physical bookstores are on the decline now in Hong Kong. In recent years, I find myself rummaging through the various book drift stations scattered around the city. We have one in my neighbourhood, where I visit fairly regularly. From time to time, I come across real gems of children’s books, which I add to our Bring Me A Book Reference collection. As a family activity, we are big fans of the Shum Shui Po Public Library (near Nam Cheong). We love the design of the children’s library on the ground floor where there are many reading nooks for parents and children to relax and read together. I highly recommend all families to check it out!

Register for Bring Me A Book’s READCONNECT Family Activities here

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Morpheus 8: A Surgeon’s Take on Hong Kong’s Viral Skin Rejuvenation Treatment https://staging.whiteorchidinsights.com/news/morpheus-8-a-surgeons-take-on-hong-kongs-viral-skin-rejuvenation-treatment/ Thu, 03 Apr 2025 13:43:33 +0000 https://staging.whiteorchidinsights.com/?p=505180 Morpheus 8: A Surgeon’s Take on Hong Kong’s Viral Skin Rejuvenation Treatment

This week, we’re back with Dr. Yip, Founder of Jolie Beaute and a leading aesthetic surgeon and ophthalmologist, to dive into the buzz around Morpheus 8. If you’ve been following the latest beauty trends, you’ve likely seen this treatment make its way across social media. Celebrities like Kim Kardashian and Hailey Bieber have shared their love for it, praising its ability to tighten skin, smooth out wrinkles, and improve texture—without going under the knife.

But what’s really behind the hype? What makes Morpheus 8 stand out from the other skincare treatments out there? In this blog, we’ll be breaking down everything you need to know about this innovative treatment and why it’s quickly becoming a top choice for non-surgical skin rejuvenation in Hong Kong.

Dr. Yip, Morpheus 8 has been making waves lately. For anyone still unfamiliar, what exactly is Morpheus 8, and how does it work?

Morpheus 8 is a non-invasive treatment that combines microneedling with radiofrequency energy to rejuvenate the skin. The microneedles create tiny micro-channels in the skin, while radiofrequency energy is delivered into the deeper layers. This helps stimulate collagen production and tightens the skin, which is key in treating concerns like sagging, fine lines, uneven texture, and even acne scars.

The real advantage of Morpheus 8 is its ability to go deeper than most other treatments, addressing structural issues within the skin itself. It works from the inside out, improving skin integrity and overall appearance over time.

So, it works deeper than just surface-level improvements, right?

Exactly. Unlike many treatments that focus only on the skin’s surface, Morpheus 8 reaches the deeper layers where skin concerns like sagging and loss of elasticity start. The microneedling triggers the skin’s natural healing response, and the radiofrequency energy stimulates collagen and elastin production, which are essential for keeping the skin firm and youthful. It’s particularly effective around areas like the jawline and under the eyes, where skin tends to lose its firmness first.

That’s a big difference. What makes Morpheus 8 different from treatments like Botox or dermal fillers?

Botox and dermal fillers are great for specific issues, but they don’t address the skin’s structure itself. Botox relaxes muscles to reduce wrinkles, while fillers add volume to areas that have lost fullness. Both are excellent for short-term solutions but don’t improve skin health long-term.

Morpheus 8, on the other hand, focuses on rebuilding the skin’s foundation. It boosts collagen, tightens the skin, and enhances texture, rather than just temporarily filling in wrinkles or relaxing muscles. Over time, the results are more natural and long-lasting.

Can Morpheus 8 be used on different parts of the body? Where do you typically see people getting treated?

Morpheus 8 is super versatile. While it’s most commonly used on the face, it can also be applied to other areas like the neck, abdomen, and thighs. People often seek treatment for the jawline and neck, where skin laxity is most noticeable with age. It’s great for tightening and firming those areas without needing invasive procedures.

Sounds like it’s not just for facial treatments. What types of skin issues do people typically want to treat with Morpheus 8?

Exactly, it’s not limited to the face. Morpheus 8 is great for people dealing with sagging skin, fine lines, acne scars, and uneven texture. It’s a fantastic non-surgical option for anyone looking to improve skin firmness and smoothness.

It’s also especially popular for those who are starting to notice looseness around the jawline or neck. This area loses collagen as we age, so Morpheus 8 works really well to tighten and rejuvenate the skin there, offering a solution without the need for surgery.

That’s great for people who want results without going under the knife. So, what’s the procedure actually like? Does it hurt?

The procedure is pretty straightforward. We start by applying a numbing cream to the area to keep discomfort to a minimum. The Morpheus 8 device is then gently moved across the skin, delivering the micro-needles and radiofrequency energy. It usually takes about 30 to 60 minutes, depending on the treatment area.

While you may feel a mild sensation during the procedure, it’s generally well-tolerated by most patients. Afterward, there might be some redness and mild swelling, which typically goes down within a few hours. Some patients might experience a little bruising, but that fades pretty quickly. There’s very little downtime, which is why it’s such a popular choice.

So, it’s not an immediate fix, but what kind of results can people expect after a session?

Results are gradual. Most patients start noticing improvements within the first few weeks, but the full effects typically show up in about 3 to 6 months, as collagen production continues to increase.

For the best results, I usually recommend a course of 2-3 treatments, spaced about a month apart. After that, maintenance treatments can be done every 6 to 12 months to keep the skin looking its best. Over time, you’ll see firmer, smoother, and more youthful-looking skin.

Is Morpheus 8 suitable for all skin types, or are there any restrictions?

Morpheus 8 is generally safe for most skin types. However, like with any treatment, it’s important to have a consultation first. If someone has active skin conditions like eczema or infections, we might need to hold off on treatment until the skin is in a better condition. But for most people, it’s a great option.

What makes Morpheus 8 stand out from other skin treatments available?

The combination of microneedling and radiofrequency energy is what really sets Morpheus 8 apart. It treats both the surface and the deeper layers of the skin, offering more comprehensive results. Many other treatments focus only on surface-level issues, but Morpheus 8 works at a deeper level to rejuvenate the skin.

Also, I perform the treatment by hand, which allows for more precision. With my surgical background, I can tailor the treatment to each patient’s unique needs, ensuring we get the best possible results.

So, it’s about combining advanced technology with personalised expertise.

Exactly. The technology is important, but expertise makes all the difference. Every patient’s skin is different, so the ability to personalise the treatment is key to getting the best results. At Jolie Beaute, we always ensure that each treatment plan is carefully designed to meet the specific needs of the patient.

That’s great to hear. To wrap up, what advice would you give to someone thinking about Morpheus 8?

If you’re considering Morpheus 8, I’d recommend scheduling an (online or in person) consultation to learn more about how it can benefit your skin. It’s an excellent treatment for those looking to improve skin texture, firmness, and overall appearance without surgery. With the right care and a personalised treatment plan, it can deliver long-lasting, natural-looking results.

We hope you enjoyed this blog, you may also enjoy: Tech Neck – Why Your Phone Is Ageing You

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The Future of Private Jet Travel: An Interview with Jolie Howard, CEO of L’VOYAGE https://staging.whiteorchidinsights.com/news/lvoyage/ Mon, 10 Mar 2025 05:50:58 +0000 https://staging.whiteorchidinsights.com/?p=505123 The Future of Private Jet Travel: An Interview with Jolie Howard, CEO of L’VOYAGE

Private jet travel is shedding its old skin. No longer just the realm of ultra-wealthy execs and stars, it’s now the ultimate tool for those who demand flexibility, efficiency, and seamless travel—without the hassle of commercial chaos. We sat down with Jolie Howard, CEO of L’VOYAGE, to discuss how private aviation is evolving and why it’s more than just a mode of transport; it’s a lifestyle statement.

Private Jets: The Ultimate Shortcut to Freedom

Sarah Keates: Jolie, private aviation has always been about convenience, but what’s pushing its evolution now?

Jolie Howard: Speed, control, and personalization. The latest aircraft tech means faster flights and smarter fuel use. But it’s the total freedom that makes the biggest impact—no rigid schedules, no long security lines, no delays caused by a domino effect of airline mishaps. You decide when and where, not the airline.

Flying as a Lifestyle Choice, Not a Luxury

Sarah Keates: Some say private jet travel is about more than just efficiency—it’s a way of life. Thoughts?

Jolie Howard: Absolutely. It’s about taking back control of your time. Whether it’s skipping the four-hour layover, having a private meeting at 40,000 feet, or bringing your pet along without fuss, private flying is the ultimate expression of autonomy.

Jet-Setting with Pets? No Problem.

Sarah Keates Speaking of pets, how does L’VOYAGE cater to those who won’t leave home without their furry companions?

Jolie Howard: We treat pets like VIPs. They travel in the cabin with you—no cargo holds, no stress. We also handle everything from pet passports to in-flight comfort. It’s all about making sure everyone—four-legged passengers included—enjoys the journey.

Multi-Stop Jet Hopping: Business and Leisure Reimagined

Sarah Keates: Private jets also mean you can hit multiple destinations in a day. How does this play into modern travel needs?

Jolie Howard: Today’s traveler doesn’t have time for inefficient routes. One day in Singapore, a lunch meeting in Bangkok, and dinner in Hong Kong? Done. Private aviation turns multi-stop travel into a seamless experience, especially in a region like Asia, where key business hubs are close but not always well connected by commercial routes. It’s also growing in popularity to combine commercial aviation and business aviation (private jets) – it’s more affordable, gives consistency of service and ultimate flexibility. 

Hong Kong’s Role as a Private Jet Hub

Sarah Keates: As a Hong Kong-based company, how does L’VOYAGE tailor its services for the Asian market?

Jolie Howard: Hong Kong is the launchpad to Asia. Our clients expect discretion, impeccable service, and culturally attuned hospitality. Whether that means curating an in-flight menu based on dietary preferences or arranging seamless customs clearance, we focus on details that matter.

The Future of Private Flying: More Than Just Luxury

Sarah Keates: What’s next for private aviation?

Jolie Howard: Sustainability is the big one—more efficient jets, sustainable aviation fuels, and smarter flight planning. We’re also seeing a rise in shared ownership models, making private jet travel more accessible. And of course, digital innovation is streamlining everything from booking to onboard connectivity, keeping travelers seamlessly plugged in.

Interviewer: Jolie, this has been insightful. Thanks for sharing your take on the future of private jet travel.

Jolie Howard: Always a pleasure. The world isn’t slowing down, and neither are we.


Private jet travel is no longer just a status symbol—it’s an essential tool for those who value time, flexibility, and seamless experiences. As the industry evolves, expect even greater accessibility, sustainability, and personalization. And for those ready to take control of their journey, the sky isn’t the limit—it’s just the beginning.

Find out more about L’Voyage here.

We hope you enjoyed this mini insights piece. You may also enjoy: 11 moves and counting, how Myriam Shemtov found belonging in Hong Kong .

 

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Moving Countries 11 Times – How Myriam Shemtov Found Belonging in Hong Kong’s Scented Sanctuary https://staging.whiteorchidinsights.com/news/from-11-moves-and-counting-how-myriam-shemtov-found-belonging-in-hong-kongs-scented-sanctuary/ Wed, 05 Mar 2025 11:48:00 +0000 https://staging.whiteorchidinsights.com/?p=505104 From 11 Moves to Home: How Myriam Shemtov Found Belonging in Hong Kong’s Scented Sanctuary

What makes a home? In a city as dynamic and ever-changing as Hong Kong, it’s a question that lingers long after you’ve unpacked your bags. For Myriam Shemtov, a true global citizen who has called over 11 places across Africa, Europe, and Asia home, the answer is neither a place nor a possession—it’s a feeling. It’s warmth, it’s clarity, it’s belonging. It’s about creating a space that feels grounded, no matter where you are. And it was this pursuit that led her to establish Mensō, a brand born from her own rich life experience.

Raised in Senegal, with roots in Ivory Coast, Myriam’s life is a mosaic of cultures and experiences. After business school in France, she embarked on a global career that took her to the Netherlands, Czech Republic, Monaco, mainland China, and now Hong Kong. As the Global Head of Product and IT for a major logistics company, Myriam’s life is marked by constant movement and innovation. But when it comes to finding true comfort, it’s not technology or sleek boardrooms that inspire her—it’s the simple act of building a home wherever she goes.

“I don’t have a background in interiors,” Myriam admits. “But I know what it means to create an environment that feels right. I’ve built homes in so many places, and I’ve learned that tidiness, a clean home, and scent is one of the most powerful ways to make a space your own.”

Creating a Home Away From Home

For Myriam, home has never been defined by physical walls or possessions; it’s something more intangible. Having moved across countries and continents, she found that home is a construct we carry within us. It’s about the familiar—the scent of a candle, the warmth of a space, the comfort of those we love. It’s these small, everyday moments that transform a new city into a place where we can finally breathe, relax, and feel truly at home.

The idea for Mensō emerged from this very philosophy. The brand name itself combines the French word maison (home) and the Japanese ensō (circle of enlightenment), representing a balance between comfort and mindful living. It’s a collection built around fragrances that don’t just fill a room, but cultivate an experience—a feeling of grounded calm in the midst of a busy, transient life.

“My husband is the safest place and person I know,” Myriam shares. “He makes every house feel like home.” In both her personal and professional life, she follows the philosophy that “leaders eat last”—a belief she carries into every interaction, from boardrooms to business ventures. It’s this deep sense of humility and grounded leadership that influences her approach to Mensō: a brand rooted in real experience, rather than trend-chasing or artificial perfection.

Building a Brand From the Ground Up

Mensō wasn’t born out of a business plan or a focus group—it grew organically from Myriam’s own journey. After each move, she had to rebuild—not just physically, but emotionally. She understands better than most that the key to feeling at home is creating an environment that reflects who you are. In frenetic paced cities like Hong Kong, this philosophy resonates deeply, especially for those that understand the challenge of finding balance amidst constant change.

“Moving so often has taught me that the small things matter,” Myriam explains. “The scent of a candle, the feeling of a familiar space—it’s these little elements that make a new place feel like home.” It’s this knowledge that drives the design behind Mensō’s collection. Each scent is a journey—a carefully crafted fragrance that taps into universal emotions like calm, nostalgia, and comfort. These are the scents that, no matter where you are, can transport you to a place of safety, clarity, and connection.

For those of us living in Hong Kong, a city that can often feel like a transient hub of busy professionals and changing faces, Mensō offers a rare opportunity: the chance to pause, breathe, and reconnect. “I wanted to create something that helps people slow down,” says Myriam. “We live in an energy of constant movement, especially in Hong Kong. I wanted to provide a moment to savour—to reconnect with yourself and the space you’re in.”

The Mensō Approach: Slow Living in a Fast World

In a world obsessed with speed, technology, and the next big thing, Mensō’s approach is one of deliberate, thoughtful design. Unlike the mass-market home fragrances that flood our homes, Mensō candles are not about novelty or fleeting trends. Each scent is intentional—crafted to evoke a specific emotion, to help you pause and be present. Myriam doesn’t just want to sell candles; she wants to create experiences that feel authentic and personal.

“We don’t chase trends,” Myriam insists. “We focus on creating something that feels timeless, something that lasts.” And this philosophy extends beyond the products themselves; it’s a way of life. In Hong Kong, where the pressure to perform and keep up with the city’s rhythm can feel overwhelming, Mensō offers a moment of reprieve—a chance to create a sanctuary in your own space.

What Does Home Mean to You?

For many of us, the idea of home can seem elusive. But for Myriam Shemtov, home is not defined by geography—it’s about the people and experiences that ground us. Whether it’s the safety of a loved one, the clarity of a familiar scent, the satisfaction of a clean home, or the stillness of a quiet space, Mensō is a brand that helps you cultivate that sense of belonging.

For those who have lived in multiple countries, constantly on the move, the search for home is universal. It’s not about the place; it’s about the feeling. And in a city as vibrant and ever-changing as Hong Kong, Mensō offers more than just a candle—it offers a reminder to slow down and create a space where you can truly feel at home, no matter where life takes you.

So, what does home mean to you? Is it a place, a person, or a feeling? Mensō is here to help you find that answer.

We hope you enjoyed this WOI interview with Mensō. You may also enjoy Hong Kong Parents, Are You Making This Critical Mistake? Why Reading With Your Child Is More Important Than Ever.

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The Importance of Brand Consistency for Non Profits https://staging.whiteorchidinsights.com/news/brand-consistency-for-non-profits/ Fri, 17 Mar 2023 09:49:48 +0000 https://staging.whiteorchidinsights.com/?p=504355

The concept of branding is not a new one – for centuries, companies have been using logos, slogans, and other visual and verbal elements to differentiate themselves from competitors and create a sense of identity in the minds of consumers. Non profits can benefit from having a strong brand too – not just to attract donors and volunteers, but also to clearly communicate their mission and values to the public and beneficiaries.

One key aspect of building and maintaining a strong brand is consistency. But what does brand consistency mean, and why is it so important for non profits in particular?

What Does Brand Consistency Mean?

Simply put, brand consistency refers to the use of consistent elements across all touchpoints in a brand’s communication. This includes visual elements like logos, fonts and colour schemes, as well as verbal elements like tone of voice and messaging.

For example, if a non profit’s brand includes a particular shade of blue and a specific typeface in its logo, these elements should be used consistently across all materials, whether it’s a website, a brochure, a social media post, or other marketing collateral. The same goes for the non profit’s messaging and tone of voice – if the organisation wants to be seen as compassionate and caring, this should be reflected in all of its communication, from the words it uses to the images it selects.

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Why Brand Consistency is Important for Non Profits

There are several reasons why brand consistency is especially important for non profits:

1. Clarity and transparency

Non profits often rely on donations and volunteers to further their cause, so it’s important for them to clearly communicate their values and goals to potential supporters. Consistent branding helps to establish trust and transparency, making it easier for people to understand exactly what the organisation stands for and what it is trying to achieve.

2. Professionalism

A non profit with a strong, consistent brand is likely to be seen as more professional and well-established, which can help to attract funding and partnerships.

Ending homelessness HK Ending homelessness HK

3. Distinction

In a crowded market, it can be difficult for a non profit to stand out. Consistent branding helps to differentiate an organisation from its competitors and establish its unique identity.

4. Cohesiveness

Non profits often have a wide range of stakeholders – donors, volunteers, beneficiaries, and more. Consistent branding helps to bring these diverse groups together and create a sense of cohesiveness within the organisation.

5. Creating understanding

Lots of non profits are not well understood by important stakeholders, including the media. Having a clear and cohesive brand will enable different audiences to understand your non profit and the value it brings.

brand consistency - non profits brand consistency - non profits

How to Ensure You are Using Your Non Profit Brand Consistently

So, how can non profits ensure that they are using and communicating their brand consistently? Here are a few tips from WOI:

1. Create a style guide

A style guide is a document that outlines all of the elements of a brand’s visual and verbal identity, including things like logo usage, colour schemes, typography, and tone of voice. Having a clear style guide in place makes it easier for everyone within the organisation to stay on brand, no matter what materials they are creating.

2. Train your team

Make sure that everyone in your organisation understands the importance of brand consistency and knows how to apply it in their work. Consider holding a training session or creating a resource that employees can refer to as needed. This is also a great way to ensure that the team is “on the same page” in relation to company values and culture.

3. Review your materials regularly

It’s easy for small inconsistencies to creep in over time, so it’s important to regularly review all of your materials – from your website to your social media posts to your brochures – to ensure that everything is “on brand”.

4. Seek feedback

Ask for feedback from stakeholders on your brand materials to get a fresh perspective and ensure that you are effectively communicating your brand values and mission.

5. Outsource

A non profit may not have the need or resource to have a full time branding or marketing team. Outsourcing projects to agencies can be an efficient solution. If you are a specialist non-profit, for example in business aviation, it is important to ensure the agency has experience in the sector and understands it.

Brand consistency is essential for non profits to establish trust and transparency, convey professionalism, differentiate themselves from competitors, and create a sense of cohesiveness among stakeholders. By following these tips, non profits can effectively communicate their mission and values and build a strong brand identity.

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