luxury – White Orchid Insights https://staging.whiteorchidinsights.com Marketing & PR Agency in Hong Kong Thu, 13 Mar 2025 02:23:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.7 https://staging.whiteorchidinsights.com/wp-content/uploads/2020/09/cropped-cropped-WOI-logo-32x32.jpg luxury – White Orchid Insights https://staging.whiteorchidinsights.com 32 32 Moving Countries 11 Times – How Myriam Shemtov Found Belonging in Hong Kong’s Scented Sanctuary https://staging.whiteorchidinsights.com/news/from-11-moves-and-counting-how-myriam-shemtov-found-belonging-in-hong-kongs-scented-sanctuary/ Wed, 05 Mar 2025 11:48:00 +0000 https://staging.whiteorchidinsights.com/?p=505104 From 11 Moves to Home: How Myriam Shemtov Found Belonging in Hong Kong’s Scented Sanctuary

What makes a home? In a city as dynamic and ever-changing as Hong Kong, it’s a question that lingers long after you’ve unpacked your bags. For Myriam Shemtov, a true global citizen who has called over 11 places across Africa, Europe, and Asia home, the answer is neither a place nor a possession—it’s a feeling. It’s warmth, it’s clarity, it’s belonging. It’s about creating a space that feels grounded, no matter where you are. And it was this pursuit that led her to establish Mensō, a brand born from her own rich life experience.

Raised in Senegal, with roots in Ivory Coast, Myriam’s life is a mosaic of cultures and experiences. After business school in France, she embarked on a global career that took her to the Netherlands, Czech Republic, Monaco, mainland China, and now Hong Kong. As the Global Head of Product and IT for a major logistics company, Myriam’s life is marked by constant movement and innovation. But when it comes to finding true comfort, it’s not technology or sleek boardrooms that inspire her—it’s the simple act of building a home wherever she goes.

“I don’t have a background in interiors,” Myriam admits. “But I know what it means to create an environment that feels right. I’ve built homes in so many places, and I’ve learned that tidiness, a clean home, and scent is one of the most powerful ways to make a space your own.”

Creating a Home Away From Home

For Myriam, home has never been defined by physical walls or possessions; it’s something more intangible. Having moved across countries and continents, she found that home is a construct we carry within us. It’s about the familiar—the scent of a candle, the warmth of a space, the comfort of those we love. It’s these small, everyday moments that transform a new city into a place where we can finally breathe, relax, and feel truly at home.

The idea for Mensō emerged from this very philosophy. The brand name itself combines the French word maison (home) and the Japanese ensō (circle of enlightenment), representing a balance between comfort and mindful living. It’s a collection built around fragrances that don’t just fill a room, but cultivate an experience—a feeling of grounded calm in the midst of a busy, transient life.

“My husband is the safest place and person I know,” Myriam shares. “He makes every house feel like home.” In both her personal and professional life, she follows the philosophy that “leaders eat last”—a belief she carries into every interaction, from boardrooms to business ventures. It’s this deep sense of humility and grounded leadership that influences her approach to Mensō: a brand rooted in real experience, rather than trend-chasing or artificial perfection.

Building a Brand From the Ground Up

Mensō wasn’t born out of a business plan or a focus group—it grew organically from Myriam’s own journey. After each move, she had to rebuild—not just physically, but emotionally. She understands better than most that the key to feeling at home is creating an environment that reflects who you are. In frenetic paced cities like Hong Kong, this philosophy resonates deeply, especially for those that understand the challenge of finding balance amidst constant change.

“Moving so often has taught me that the small things matter,” Myriam explains. “The scent of a candle, the feeling of a familiar space—it’s these little elements that make a new place feel like home.” It’s this knowledge that drives the design behind Mensō’s collection. Each scent is a journey—a carefully crafted fragrance that taps into universal emotions like calm, nostalgia, and comfort. These are the scents that, no matter where you are, can transport you to a place of safety, clarity, and connection.

For those of us living in Hong Kong, a city that can often feel like a transient hub of busy professionals and changing faces, Mensō offers a rare opportunity: the chance to pause, breathe, and reconnect. “I wanted to create something that helps people slow down,” says Myriam. “We live in an energy of constant movement, especially in Hong Kong. I wanted to provide a moment to savour—to reconnect with yourself and the space you’re in.”

The Mensō Approach: Slow Living in a Fast World

In a world obsessed with speed, technology, and the next big thing, Mensō’s approach is one of deliberate, thoughtful design. Unlike the mass-market home fragrances that flood our homes, Mensō candles are not about novelty or fleeting trends. Each scent is intentional—crafted to evoke a specific emotion, to help you pause and be present. Myriam doesn’t just want to sell candles; she wants to create experiences that feel authentic and personal.

“We don’t chase trends,” Myriam insists. “We focus on creating something that feels timeless, something that lasts.” And this philosophy extends beyond the products themselves; it’s a way of life. In Hong Kong, where the pressure to perform and keep up with the city’s rhythm can feel overwhelming, Mensō offers a moment of reprieve—a chance to create a sanctuary in your own space.

What Does Home Mean to You?

For many of us, the idea of home can seem elusive. But for Myriam Shemtov, home is not defined by geography—it’s about the people and experiences that ground us. Whether it’s the safety of a loved one, the clarity of a familiar scent, the satisfaction of a clean home, or the stillness of a quiet space, Mensō is a brand that helps you cultivate that sense of belonging.

For those who have lived in multiple countries, constantly on the move, the search for home is universal. It’s not about the place; it’s about the feeling. And in a city as vibrant and ever-changing as Hong Kong, Mensō offers more than just a candle—it offers a reminder to slow down and create a space where you can truly feel at home, no matter where life takes you.

So, what does home mean to you? Is it a place, a person, or a feeling? Mensō is here to help you find that answer.

We hope you enjoyed this WOI interview with Mensō. You may also enjoy Hong Kong Parents, Are You Making This Critical Mistake? Why Reading With Your Child Is More Important Than Ever.

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Hong Kong Hotel Staycation – Luxury Club-Lounge Review https://staging.whiteorchidinsights.com/news/hong-kong-luxury-club-lounge-review/ Wed, 13 Oct 2021 11:35:31 +0000 https://staging.whiteorchidinsights.com/?p=503075

With travel restrictions still in full force, the Hong Kong hotel staycation will be as popular as ever for the rest of 2021 (at least!). As the second piece in a series on luxury travel trends, Sarah Keates, Founder of WOI sits down with Raili Summers, luxury travel agent at Last-Minute Luxury to discuss Raili’s top 3 luxury club-lounges in Hong Kong.

Raili: “As a former long-haul flight attendant, I spent many years travelling the world, experiencing the best (and worst) of hotels. Even after years of late-night and early morning check-ins returning to the same soulless business hotel year after year, the one thing that kept the travel flame alive was the promise of the club-lounge.”

The club-lounge was originally conceived as a haven for business travellers to escape camera-carrying, souvenir-scouting tourists. A space to relax with access to meeting rooms, business services, and a complimentary gin and tonic, the club-lounge soon became a popular draw for business travellers. Now, the concept has evolved, and club-lounges are popular with a much broader demographic including families, couples, and those looking for an exclusive home-from-home space with luxury amenities and seamless service.

In 2021, despite all travel challenges, the luxury market is booming. High-end travellers demand more from their stay than ever before and with expectations soaring, hotel experiences are elevating to meet the needs of its discerning customer. Club-lounges in Hong Kong now focus on privacy, personalised service, unique design, and world-class food and beverage options. They must also meet the (often polarised) needs of various customer groups, combining work and leisure into one, multi-purpose, luxury space.

Ralili: “For me, the “magic” of the executive lounge experience lies in its surprise and exclusivity. It represents a break from the crowds and the stresses and strains of everyday life, especially in a frenetic city such as Hong Kong. Even after so many years of travel, I press the button “club-floor” with a flutter of anticipation. For my clients and I, this is the promise of something special, exclusive, perhaps previously unattainable, and of course, a well-earned break, it’s exciting”.

Last Minute Luxury’s Top 3 – Club-Lounge Review in Hong Kong

Manor Club, Rosewood

In March 2019, the area now known as Victoria Dockside became home Hong Kong’s most luxurious club-lounge. Occupying half of the 40th floor of Rosewood Hong Kong’s 65 storey ‘vertical estate’, the Manor Club offers a private sanctuary to guests of the hotel’s 91 suites or 322 eligible rooms.

The Manor Club has a nostalgic, understated elegance much like an exclusive members’ club from days gone by. Every detail has been planned to perfection, with endless touches of glamour and Instagrammable areas. Rory McCann Director of Sales said:

“What we hope to create is a sense of peace, tranquility and escape; we welcome and treat our guests here as treasured family members coming home. The Manor Club is detail oriented, and experience focused. Quiet corners, impeccable service, thoughtful and delectable F&B are, of course, a given.”

With an open marble kitchen serving breakfast, afternoon-tea, evening cocktails and canapés, guests dine according to their personal schedule with fine teas, artisan coffee, or a flute of champagne discreetly topped up by the club butlers. Designed as a space where guests can truly relax away from it all, knowing that they are in excellent hands. This sanctuary includes a luxury games room, full-sized pool table and a panoramic wrap-around terrace, perfect for catching Hong Kong’s spectacular sunsets, cocktail in hand.

Grand Club, Grand Hyatt

Renovated in 2016 – accessible to all suite and club room guests – the Grand Club has a welcoming air of tranquility and familiarity. Opened in 1989, The Grand Hyatt has seen many guests enjoy the unrivalled harbour views from its double height windows. Due to its size, which is spread across the 30th and 31st floors, this club is great for children, with plenty of space to move around without disturbing other guests, and a separate ‘quiet’ area overlooking the pool and gardens.

With a library, lounge area, open kitchen, buffet and bar, the club presents a delicious breakfast spread (in addition to the legendary buffet of the Grand Cafe), and afternoon-tea, a respite from languishing by the famed outdoor pool. Free-flow champagne can be procured with a knowing wink to staff, and cocktail and canapé hour brings the lounge alive, as Hong Kong’s skyline lights up and a delicious buffet is served. The lounge manager, Scott Lui has become a familiar face to many regulars over the years, and part of the charm that is the Grand Club Hong Kong, he is of service to all guests for any wants and needs during their stay.

“The happy faces of guests at the Grand Club are always the biggest source of my job satisfaction. Seeing repeat guests is such a great motivation, too! Travel is not the same as before since the pandemic and I’m so glad to see some local guests return for another staycation and hearing them say how much they love the club. Of course, I cannot wait to meet our regular overseas guests again when international travel resumes”  says Scott.

Mandarin Club, Mandarin Oriental

Bowing to the popularity and customer desire for the club lounge experience, Mandarin Oriental Hong Kong opened the Mandarin Club in February 2021. Where old school tradition meets modern luxury, an opulent 575-square-metre space is draped in their signature muted tones with onyx marble details, chevron wooden floorboards and sparkling crystal chandeliers. Located on the 23rd floor, guests can look onto the glistening waters of Victoria Harbour, vistas of which can be viewed from various vantage points within the lounge.

Breakfast is available, along with a traditional afternoon tea set that rivals its counterpart served downstairs in the Clipper Lounge, and the essential club lounge drawcard of evening cocktails and canapés. Unexpected touches include a self-serve still and sparkling water fountain, an impressive cold-drip coffee machine that looks more like an art installation than the destination for your daily caffeine fix and access to the imposing boardroom for two hours per day (a great way to impress colleagues on the next zoom call).

A fabulously executed combination of old meets new, blending traditions expected by the old guard with fantastic touches of sparkle to win over the newbies. Matthew Chao, Sales Manager, Luxury says:

“The lounge will be treated as an additional luxury facility to satisfy the expectations of a modern traveler. Be our guest to enjoy the most incredible legendary service, you can be assured that you’ll have a fantastic time”.

How to Book a Luxury Club-Lounge in Hong Kong

If you would like to try the above lounge experiences for yourself, please get in touch via email raili@360privatetravel.com or check out my Instagram @lastminuteluxury for travel inspiration and a variety of special offers.

As a Preferred Partner and Virtuoso agent for these properties I have access to deals, complimentary room upgrades, free breakfast, and hotel credits with most bookings. I look forward to helping you with any of your ‘travel’ plans and club lounge bookings, be it here in Hong Kong or further abroad!

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F/LIST launches three new decorative finishes to enhance cabin styling https://staging.whiteorchidinsights.com/news/f-list-decorative-finishes-to-enhance-cabin-styling/ Thu, 07 Oct 2021 05:51:22 +0000 https://staging.whiteorchidinsights.com/?p=503047 PRESS RELEASE

F/LIST® Pure Metal Finish, Fresco Décor, and Glass Wood Veneer bring original textures, dimension, and design options to jet interior surfaces

Thomasberg, Austria/ 29 September 2021. Austria-based F. LIST GMBH, expert of handcrafted interiors for business & private jets, yachts, and exclusive homes, is introducing three new surface finishes to the business jet market. The first-of-a-kind Pure Metal, Fresco Décor and Glass Wood Veneer finishes provide distinctive decorative results, designed to embellish cabin schemes throughout the aircraft.

The sleek Pure Metal Finish employs genuine metals and alloys to produce striking patterns and textures on virtually any surface type and structural shape. Four surface finishes – smooth veneer, fine stippled, coarse stippled and brushed – are currently available in copper, tin, bronze, and brass. In addition, Pure Metal Finish weighs 20 percent less than conventional metal finishes, making it a practical, beautiful addition to any cabin surface.

Introducing organic shapes and forms to bulkheads, furniture fronts, or side walls, the ground-breaking Fresco Décor finish delivers luxuriously embossed, three-dimensional surfaces to normally one-dimensional areas. Ultraleather, Ultrasuede, or other specified soft materials, are fashioned into different shapes, with embossing depths of up to 4 mm, to create subtle light and shadow effects. In addition to bringing natural forms to the interior, the material also has acoustic properties that can dampen sound, making it an attractive and practical surface, for quiet zones, sleeping and rest areas.

For an ultra-deep gloss appearance, the Glass Wood Veneer adds an exquisite sheen to real wood veneers by layering high-tech, hygienic, Aviationglass™ onto flat surfaces in the galley or wet areas. To create stunning, tailored cabin inlays or graphical highlights on defined surfaces, segments can also be customized with layers of the mirrors to represent corporate logos or other representative images. As interiors become more technology focused Glass Wood Veneer also incorporates interactive technologies to optimize cabin functionality, while retaining cabin elegance.

With the launch of these new finishes F/LIST is expanding its product portfolio to evolve cabin design possibilities. The organic nature of each product supports the creation of dynamic movement and provides the opportunity to add another dimension to interior configurations. The creation of finishes that complement each other, as well as existing aircraft surfaces, amplify the opportunities for enhancing the next generation of cabin concepts, while improving the customer experience, by surrounding them with cabins enriched in form and function.

Certifiable for aviation use each finish is immediately available. “We anticipate that these stunning new options will inspire, aviation designers, OEMs, and completion centres to think even more creatively about interior styling. Cabins now represent offices, leisure areas, conference rooms and homes, often all in one flight, which is why we want to provide our customers with new ways of enhancing them. Interiors are also becoming a significant factor in purchasing decisions and we remain committed to helping our customers make their offerings stand out”, explains Anita Gradwohl, Group Director Customer Relations & Sales of F/LIST.

For further media information:

F/LIST GMBH Media Contact

Sigrid Stocker, Director Marketing & Communications

Arena Group – Jane Stanbury
M +43 2644 6001-0 / +1 438 998 1668

E s.stocker@f-list.at  / jane@arenagroupassociates.com

ABOUT F/LIST

F/LIST is a worldwide provider of exclusive interiors for business jets, yachts, and residences, and engages about 900 employees at eight locations in Europe, the Middle East, and the Americas. Passion, reliability, and a visionary spirit determine every step of this Austrian family-run business.

 

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JetClub Secures Air Operating Certificate and Opens to Private Jet Passengers in Europe https://staging.whiteorchidinsights.com/news/jetclub-secures-air-operating-certificate/ Tue, 25 May 2021 05:49:02 +0000 https://staging.whiteorchidinsights.com/?p=2374

Business aviation’s newest fractional ownership company, JetClub, sister company of the US brand, Jet It, is now flying in Europe. The company has been awarded its Air Operating Certificate AOC by the Maltese authorities, meaning it can now operate private charter flights to its clients in Europe.

JetClub, along with its sister company Jet It, is the world’s largest operator of the HondaJet. The brand has now launched in Europe after two years of rapid expansion in the US. JetClub seeks to meet the needs of businesses and individuals in Europe that are looking for a more efficient approach to owning or chartering an aircraft. The brand is based upon a fractional ownership business model, with a hybrid charter option for those not ready to buy.

At the core of the brand is a commitment to safety and best-in-class industry standards. As such, JetClub has secured an Air Operating Certificate (AOC) from Malta, one of the world’s most esteemed and highly regulated aircraft authorities. We sit down with the JetClub team to understand more about its approach to business aviation and what the AOC means for the brand.

JetClub CEO & Founder, Vishal Hiremath commented: “Over the past 12 months, we have been preparing to open JetClub in Europe. The most important part of this process is satisfying stringent safety standards of a commercial Air operating certificate (AOC). Receiving an AOC is a testament that we as an operator have met and exceeded the exceptionally high operating standards of the Maltese and EU Authorities.  As meeting such high standards is extremely challenging, receiving an AOC is an important milestone for JetClub.” 

Charles Pace, Director General for Civil Aviation at Transport Malta CAD added: “To obtain an AOC, an operator must meet high regulatory, safety and operational standards.  Applicants go through a rigorous process and should be able to demonstrate that the operator will be able to carry out safe operation of commercial aviation services. In JetClub’s case, the company meets Transport Malta and EASA standards and can now operate passenger flights. We welcome and are proud to have JetClub as part of the Maltese and European aviation, transport and travel ecosystem”

The process to obtain an AOC is thorough and exhaustive. While issuing an AOC, the Transport Malta Civil Aviation Directorate looks for qualified, experienced personnel holding key positions in the company along with evidence of operational capability, safety standards, maintenance oversight and proper documentation. Malta was selected by JetClub as the certifying authority because it is highly regarded as having stringent safety standards, a professional transport authority, and competent staff with an aviation friendly environment.

JetClub, along with its sister company in the US, Jet It, are the world’s largest operator of the HondaJet. The company launched in Europe after two years of rapid expansion in the US. JetClub seeks to meet the needs of businesses and individuals that are looking for a more efficient, lower cost, and transparent approach to owning or chartering an aircraft. JetClub is based upon a fractional ownership business model, with a hybrid charter option for those not ready to buy.

Having successfully established a presence in the US, and Europe, JetClub plans to expand further as the company looks to offer the same level of accessibility and superior service worldwide.

 

For those that are not familiar, what is an AOC?

An AOC is an Air Operating Certificate. An operator has to meet high regulatory and operational standards. This is done through a set of Standard Operating Procedures (SOPs) and processes which ensure that the operator will be able to carry out safe operation of commercial aviation services. In JetClub’s case, the company meets EASA standards. Once JetClub demonstrates to the regulatory agency that we have the aircraft and all the resources to support its safe operation, an AOC is then issued. We can then fly passengers on the jet, providing the assurance of full safety compliances.

Why is the AOC an important milestone for JetClub?

Receiving an AOC is a testament that we as an operator have met and exceeded the exceptionally high operating standards which are deemed to be safe for flight operations. As meeting such high standards is extremely challenging, receiving an AOC is an important milestone for JetClub.

For business jet operators, what is the process of obtaining an AOC?

The process to obtain an AOC is through and exhaustive. While issuing an AOC, the Transport Malta Civil Aviation Department looks for the following:

– Qualified, experienced personnel holding key positions in the company.
– The company must have operations and manuals which ensure that the aircraft can be operated in a safe manner.
– Maintenance set up which ensures the airworthiness of the aircraft.

Why did JetClub get its AOC in Malta?

Malta is highly regarded as having a stringent aviation authority. It is also a tax-friendly nation and hence suitable for aviation companies planning to establish fractional and charter programs.

What is JetClub’s business model?

JetClub is a hybrid, co-ownership programme. Owners purchase a share in the aircraft and in return get to use the jet, or another jet of the same type in the fleet for a certain number of days per year. JetClub takes care of all logistics related to the operation of the aircraft like pilot hiring and training, maintenance, landing permissions, handling and import regulations. When the jet is not in use with its owners, it is also available for charter. Owners pay fixed monthly expenses which are distributed amongst all the owners which ensures lower monthly expenses.

What’s next for JetClub?

JetClub plans to acquire its next AOC in India and Southeast Asia and will continue to offer charter and fractional programs which suit the needs to the new and emerging markets

You may also be interested in learning about White Orchid Insight’s services for Business Aviation.

To learn more about JetClub, please visit: https://jetclubgroup.com/

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